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Graeme Heyes

Graeme Heyes; Researcher in Sustainable Business Model Innovation

I can demonstrate both a strong academic background and the possession of key technical skills and core business competencies, as illustrated through successful application in industry.

Specialised in using the Business Model Generation Canvas, and a bespoke framework developed through PhD research; Comprehensive Strategic Analysis for Sustainable Business Model Innovation.

Graeme Heyes's Background

Graeme Heyes's Experience

PhD - sustainable Business Model Analyst at Manchester Metropolitan University

April 2012 - April 2015 | Manchester

Working with a leading multinational retailer to develop an innovative framework to facilitate sustainable business model innovation in firms. This enables me to; • Quickly understand the incumbent business model of a firm and the threats to it posed by sustainability challenges, • To quantify the environmental impacts of that model, • To develop strategic alternatives that may provide resilience to the climate threat, and to potentially find opportunities for growth. This framework has been used in a number of instances, including at a multi-national retailer based in the airport sector. It is hoped that the results of this project will help to shape the future of the aviation industry through the development of low-carbon business models that will contribute to safeguarding the entire sector from environmental externalities, whilst also maintaining profitability. Working with the company saw a number of activities conducted; • Staff engagement on sustainability • Assisting on bids and tenders for airport contracts • Liaison with employees across multiple sites. • Business Model Canvas Workshop Facilitation • SWOT Analysis • PESTLE Analysis • Comprehensive Strategic Analysis • The GE/McKinsey Matrix • Valuation Matrices • Blue Ocean Strategy • Scope 1 & 2 Carbon Accounting • Scope 3 Carbon Accounting via the development of a methodology for calculating the impact of Duty-Free items taken onboard flights. Additional Roles; • Sustainable and Ethical Enterprise Group Webmaster • Graduate School Student Representative • Faculty research day sub-committee member • Responsible Futures Project Auditor

Sustainability Associate and Projects Coordinator at Keep Britain Tidy

October 2010 - February 2012

This role is effectively split into two capacities. ***Environmental Strategy and Action Group Lead*** Responsibilities and achievements include; • Leading the organisation’s commitment to reducing its environmental impact across all activities by successfully delivering a range of projects. • Delivering a carbon reduction of 16.8% for period 2010-2011 – exceeding our 10:10 campaign commitments. • Developing group vision and strategy, and setting objectives and actions accordingly. • Conducting a carbon and energy audit of the organisation to identify our ‘carbon leaks’. • Updating environmental policies and procedures to ensure ISO14001 compliance. • Using the ‘Fun Theory’ of behavioural change to encourage pro-environmental behaviour from our workforce. ***Strategic Projects Co-Ordinator*** Responsibilities and achievements include; • Leading on several projects, from the development of new products and programmes, to research projects involving local communities. • Providing high-level technical support by assisting clients to solve pressing environmental and social issues. • Development of a Social return on Investment tool to demonstrate the social value created by organisations, identify appropriate KPI’s at early stage in programme development, drive efficiencies, and ensure the outcomes of programmes are meeting organisational objectives. • Delivery of this tool both internally and externally; identifying over £100m of social value in the process. • Informing on local Government policy, including the creation of a product to replace the Governments national indicator on street cleanliness. • Data analysis and mapping using advanced Excel Skills and software such as ArcGIS and MicroMarketerG3.

Sustainable Projects Researcher at Business in the Community

April 2010 - September 2010

Work placement as part of MSc research project. Main duties included; • Developing a “Vision of Environmental Sustainability” for the English Football Industry, in partnership with The Environment Agency, The Football League and the 2018 World Cup Bid Team. • Help to shape the future of sustainability in the football sector through resource efficiency, waste management, transport, and engagement with supply chain, employees, and the wider community.

Carbon Analyst at NUS Services Ltd

October 2009 - May 2010

Carbon Auditor and Analyst. Main duties included; • Conducting carbon audits with clients across Greater Manchester and writing up carbon audit reports. • Checking reports written by volunteers to ensure professional composition and accurate calculation. • Designing a system to record carbon savings from the project and performing analysis on the results.

Carbon Auditor and CSR Developer at Groundwork Cheshire Trust

June 2009 - July 2009

Graduate Internship. Main duties included; • Completing a comprehensive carbon audit and writing up as a report for senior management. • Developing a draft version of the Trusts’ first corporate social responsibility report.

HR Analyst / Pension and Rewards Administrator at Sodexo Limited

August 2007 - June 2009

Sodexo Limited; August 2007 – June 2009 HR Analyst / Rewards Administrator. Nominated HR administrator of the year 2008. Main duties; • Managing the administration of the company’s Stakeholder pension scheme. • Ownership of administrative duties for the rewards team, reporting quarterly to the rewards manager. • Acting as a ‘Super User’ for central HR based in London, and at company headquarters in Paris. • Leading projects internally and in partnership with external clients. • Conducting training sessions on pensions to new staff at remote sites and to the wider HR community. • Arranging benefits with providers and communicating these to employees and the HR team.

Misc Environmental Volunteer Roles at Environmental Volunteering

2006 - 2009

Nevill Road Primary School; June 2009 • Completing a carbon audit for the school, followed by attendance at the schools Eco-Club to provide a short presentation to students on climate change. Centre for Air Transport and the Environment (CATE); September 2009 • Assisting with CATE to promote sustainable travel at the 2009 Manchester Science Festival. Sustrans; June 2009 – April 2010 • Helping to maintain the Fallowfield Loop cycle route as a ‘cycle ranger’ in Greater Manchester. Environmental Volunteering with Conservation Australia; 2006-2007 • Assisting with the rehabilitation of coastal environments in and around Perth, Western Australia.

Pensions Administrator at Mercer Human Resource Consulting

June 2005 - November 2006

Pension Administrator, responsibilities included; • Processing member contributions and updating and maintaining member records. • Regular communication with staff throughout the UK and at client companies. • Handling of large amounts of money and dealing with investment managers. • Training and monitoring of new staff, up to a high standard of work. Position left to travel in Australia and Tokyo

Research Associate at University of Manchester

January 2016 - Present | Manchester

Engaging with stakeholders of a the world's third largest retailer (by sales) and their supply chain to develop future business models that demonstrate how products in the supply chain could be produced, used, collected, reused, and recycled differently to eliminate company waste by 2025. Responsibilities include; • Engagement with a large number of corporate stakeholders and their supply chain • Sustainable supply chain management, analysis and innovation • Scenario mapping • Writing successful applications for funding. • Use of an innovative tool combining Eco-Design and Backcasting • Business model architecture for the circular economy • Qualitative data analysis • Engaging with a research team of experts in LCA and Eco-Design • Traveling across the UK to facilitate workshops • Presenting at conferences • Preparing papers for publication in high-quality journals Additional Roles and Achievements; • Chair of Tyndall Manchester 'GreenFoods' speaker event series. • Green Impact Award Co-Ordinator. • Successful application for Eco-Innovation Award funding to engage with local businesses on sustainability issues.

Graeme Heyes's Education

The Manchester Metropolitan University

2012 – 2015


Concentration: Sustainable Aviation

The Manchester Metropolitan University

2009 – 2010


University of Leeds

2000 – 2003

BSc Hons

Concentration: Environmental Science

Sutton Community High School

1993 – 2000

BSc (Hons)

Concentration: Environmental Science

Graeme Heyes's Interests & Activities

Music, cinema, cycling, walking, podcasting, football, sustainability.

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