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Graeme Heyes

Business Model Innovation | Environmental Services

• Manchester

Hi 👋 I'm Graeme, a specialist in sustainable and circular design innovation, sustainable design sprints, business model analysis and strategy. https://litmussustainability.com/

Graeme Heyes's Bio:

Graeme Heyes's Experience:

• Director of Sustainable Innovation at Litmius Sustainability

  March 2024 - Present | Manchester, United Kingdom

• Research Associate / Lecturer at Manchester Metropolitan University

  January 2017 - Present | Manchester

  Focusing on sustainable aviation challenges, and ad-hoc research opportunities. Projects, achievements and responsibilities include: - Lead MMU researcher in a 4 year EU project for the European Commission - Aviation Noise Impact Management through novel Approaches (ANIMA). Fields of expertise include noise policy, noise impact management, noise annoyance impacts, and quality of life. Work includes including leadership and management of Key work package sub-tasks. - Primary researcher on a project for Transport for Greater Manchester to understand surface access options at airports with high a car-mode share. - Lecturer in Sustainable Aviation. - Lecturer in Sustainable Production and Consumption - unit awarded Outstanding Teaching for Sustainability 2017. - Carbon Literacy training to organisations. - Ad-hoc engagement activities, such as conducting carbon literacy at BlueDot Festival 2018 - Lead of Green Drinks Manchester. - Co-organiser of Circular Economy Club Manchester. - Member of the Social and Ethical Enterprise Group.

• Research Associate at University of Manchester

  January 2016 - December 2016 | Manchester

  Engaging with businesses to develop and implement business models that appropriate for a low-carbon, zero-waste, and circular economy. Responsibilities include; • Engagement with corporate stakeholders. • Sustainable supply chain analysis and innovation. • Scenario mapping. • Writing successful funding applications. • Use of an innovative tool combining Eco-Design and Backcasting. • Sustainable business model architecture for the circular economy. • Qualitative data analysis. • Engaging with a research team of experts in LCA and Eco-Design. • Workshop facilitation and conference presentation. • Preparing papers for publication in high-quality journals. • Writing reports and blog posts. Additional Roles and Achievements; • Chair of Tyndall Manchester 'GreenFoods' speaker event series. • Green Impact Award Co-Ordinator. • Member of Tyndall Social Science Research Group.

• PhD - sustainable Business Model Analyst at Manchester Metropolitan University

  April 2012 - April 2015 | Manchester

  Working with a leading multinational retailer to develop an innovative framework to facilitate sustainable business model innovation in firms. This enables me to; • Quickly understand the incumbent business model of a firm and the threats to it posed by sustainability challenges, • To quantify the environmental impacts of that model, • To develop strategic alternatives that may provide resilience to the climate threat, and to potentially find opportunities for growth. This framework has been used in a number of instances, including at a multi-national retailer based in the airport sector. It is hoped that the results of this project will help to shape the future of the aviation industry through the development of low-carbon business models that will contribute to safeguarding the entire sector from environmental externalities, whilst also maintaining profitability. Working with the company saw a number of activities conducted; • Staff engagement on sustainability • Assisting on bids and tenders for airport contracts • Liaison with employees across multiple sites. • Business Model Canvas Workshop Facilitation • SWOT Analysis • PESTLE Analysis • Comprehensive Strategic Analysis • The GE/McKinsey Matrix • Valuation Matrices • Blue Ocean Strategy • Scope 1 & 2 Carbon Accounting • Scope 3 Carbon Accounting via the development of a methodology for calculating the impact of Duty-Free items taken onboard flights. Additional Roles; • Sustainable and Ethical Enterprise Group Webmaster • Graduate School Student Representative • Faculty research day sub-committee member • Responsible Futures Project Auditor

• Sustainability Associate and Projects Coordinator at Keep Britain Tidy

  October 2010 - February 2012

  This role is effectively split into two capacities. ***Environmental Strategy and Action Group Lead*** Responsibilities and achievements include; • Leading the organisation’s commitment to reducing its environmental impact across all activities by successfully delivering a range of projects. • Delivering a carbon reduction of 16.8% for period 2010-2011 – exceeding our 10:10 campaign commitments. • Developing group vision and strategy, and setting objectives and actions accordingly. • Conducting a carbon and energy audit of the organisation to identify our ‘carbon leaks’. • Updating environmental policies and procedures to ensure ISO14001 compliance. • Using the ‘Fun Theory’ of behavioural change to encourage pro-environmental behaviour from our workforce. ***Strategic Projects Co-Ordinator*** Responsibilities and achievements include; • Leading on several projects, from the development of new products and programmes, to research projects involving local communities. • Providing high-level technical support by assisting clients to solve pressing environmental and social issues. • Development of a Social return on Investment tool to demonstrate the social value created by organisations, identify appropriate KPI’s at early stage in programme development, drive efficiencies, and ensure the outcomes of programmes are meeting organisational objectives. • Delivery of this tool both internally and externally; identifying over £100m of social value in the process. • Informing on local Government policy, including the creation of a product to replace the Governments national indicator on street cleanliness. • Data analysis and mapping using advanced Excel Skills and software such as ArcGIS and MicroMarketerG3.

• Sustainable Projects Researcher at Business in the Community

  April 2010 - September 2010

  Work placement as part of MSc research project. Main duties included; • Developing a “Vision of Environmental Sustainability” for the English Football Industry, in partnership with The Environment Agency, The Football League and the 2018 World Cup Bid Team. • Help to shape the future of sustainability in the football sector through resource efficiency, waste management, transport, and engagement with supply chain, employees, and the wider community.

• Carbon Analyst at NUS Services Ltd

  October 2009 - May 2010

  Carbon Auditor and Analyst. Main duties included; • Conducting carbon audits with clients across Greater Manchester and writing up carbon audit reports. • Checking reports written by volunteers to ensure professional composition and accurate calculation. • Designing a system to record carbon savings from the project and performing analysis on the results.

• Carbon Auditor and CSR Developer at Groundwork Cheshire Trust

  June 2009 - July 2009

  Graduate Internship. Main duties included; • Completing a comprehensive carbon audit and writing up as a report for senior management. • Developing a draft version of the Trusts’ first corporate social responsibility report.

• HR Analyst / Pension and Rewards Administrator at Sodexo Limited

  August 2007 - June 2009

  Sodexo Limited; August 2007 – June 2009 HR Analyst / Rewards Administrator. Nominated HR administrator of the year 2008. Main duties; • Managing the administration of the company’s Stakeholder pension scheme. • Ownership of administrative duties for the rewards team, reporting quarterly to the rewards manager. • Acting as a ‘Super User’ for central HR based in London, and at company headquarters in Paris. • Leading projects internally and in partnership with external clients. • Conducting training sessions on pensions to new staff at remote sites and to the wider HR community. • Arranging benefits with providers and communicating these to employees and the HR team.

• Misc Environmental Volunteer Roles at Environmental Volunteering

  2006 - 2009

  Nevill Road Primary School; June 2009 • Completing a carbon audit for the school, followed by attendance at the schools Eco-Club to provide a short presentation to students on climate change. Centre for Air Transport and the Environment (CATE); September 2009 • Assisting with CATE to promote sustainable travel at the 2009 Manchester Science Festival. Sustrans; June 2009 – April 2010 • Helping to maintain the Fallowfield Loop cycle route as a ‘cycle ranger’ in Greater Manchester. Environmental Volunteering with Conservation Australia; 2006-2007 • Assisting with the rehabilitation of coastal environments in and around Perth, Western Australia.

• Pensions Administrator at Mercer Human Resource Consulting

  June 2005 - November 2006

  Pension Administrator, responsibilities included; • Processing member contributions and updating and maintaining member records. • Regular communication with staff throughout the UK and at client companies. • Handling of large amounts of money and dealing with investment managers. • Training and monitoring of new staff, up to a high standard of work. Position left to travel in Australia and Tokyo

Graeme Heyes's Education:

• The Manchester Metropolitan University

  2012 – 2015
  PhD
  Concentration: Sustainable Aviation

• The Manchester Metropolitan University

  2009 – 2010
  MSC

• University of Leeds

  2000 – 2003
  BSc Hons
  Concentration: Environmental Science

• Sutton Community High School

  1993 – 2000
  BSc (Hons)
  Concentration: Environmental Science

Graeme Heyes's Interests & Activities: